Data tokenization

La data tokenization It is a technique increasingly used by companies that handle sensitive information, such as customer, employee or payment card data.

Its purpose is clear: protect real data by replacing it with irreversible values, called Tokens, that have no value outside the system that generates them.

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Definition of data tokenization

Data tokenization is a process of computer security which consists of replacing sensitive information — such as card numbers, addresses or personal data — with a unique and random identifier (Token). This token maintains the same format as the original data, but it has no functional value outside the system that generated itA. Unlike encryption, tokens They cannot be reversed mathematically, providing an additional layer of protection against attacks or breaches.

How does data tokenization work?

  1. A system receives sensitive data, such as a credit card number.
  2. Instead of storing the original data, a Token unique alphanumeric.
  3. This token is stored and used in operating systems, while the original data is securely stored in a central repository (often called Token vault).
  4. Only authorized systems can reconnect a token with its real data, through highly controlled processes.

So, even if someone accessed the system and obtained the tokens, I wouldn't have useful access to real information, since there is no practical way to reverse them.

Why is tokenization used?

  • Protecting sensitive data: It prevents sensitive information from being exposed in the event of a cyberattack or internal breach.
  • Reducing the risk of fraud: Tokens are not useful outside the system where they are generated, so they cannot be exploited by cybercriminals.
  • Legal Compliance: Helps organizations comply with global privacy and security regulations
  • Increased customer trust: Demonstrating that information is protected builds reputation and loyalty.

Types of tokenization and their applications

Tokenization can be applied in a variety of ways depending on the type of information you want to protect and the sector in which it is used:

Tokenization in payment and e-commerce systems

In the financial sector and e-commerce, tokenization makes it possible to carry out secure transactions without directly storing credit or debit card details. Platforms such as Apple Pay, Google Pay and many payment gateways already use this system to:

  • Minimize the risk of card theft
  • Ensure that the real number of the card never touches the online store's server.
  • Comply with safety standards such as PCI DSS.

Tokenization in the protection of personal data

Healthcare, HR, or legal services companies use tokenization to protect names, DNIs, emails, medical records and other sensitive data. This allows:

  • Work with anonymized data during analysis, without compromising privacy.
  • Minimize the impact of a potential information leak.
  • Comply with the General Data Protection Regulation (GDPR) and other privacy regulations.

Benefits of Data Tokenization

Applying tokenization in your company not only reinforces security, but also provides very important operational and legal advantages:

Reducing security risks

By not storing real data, companies reduce significantly its attack surface. Even if unauthorized access occurs, tokens have no value on their own.

Regulatory compliance and regulations

Tokenization makes it easier to comply with data protection standards such as:

  • GDPR (European Union)
  • CCPA (California)
  • HIPAA (health in the U.S.)
  • PCI DSS (card payments)

In addition, it demonstrates a proactive commitment to privacy, which can make a difference in tenders, audits and certification processes.

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Frequently Asked Questions (FAQs)

What's the difference between tokenization and encryption?

Tokenization replaces sensitive data with irreversible values (tokens), while encryption transforms data using algorithms that can be reversed with a key. Tokenization offers greater security because it cannot be reverted without access to the token system.

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Can tokens be used outside the system where they were generated?

No. Tokens have no value or meaning outside the secure environment that generated them. They cannot be used in other applications or platforms.

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What type of data can be tokenized?

Any sensitive data: card numbers, emails, addresses, IDs, medical records, tax data, etc.

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